WALMART X MLS: APPLE TV SATURDAY SHOWDOWN

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CliEnt

Walmart

Type

Commercial

Role

creative direction

What we did

conceived and executed a launch event for the first-ever Walmart partnership: with MLS and Apple TV+. The event kicked off a summer of soccer executions as World Cup Fever gripped America.

the biggest thing to happen to saturdays since ever

Walmart rarely goes out on a limb. They did this year with a massive partnership with Apple TV+ and MLS, sponsoring the first ever "Monday night football" for the other kind of football.

HOSTED IN LA BY MC EXTRAORDINAIRE AND MEN IN BLAZERS FOUNDER ROG BENNET, THE EVENT KICKED OFF WITH SHOWDOWN-THEMED LIVE TRIVIA SHOWS, Q&AS WITH MLS LEGENDS, TRICK SHOT EXHIBITIONS AND EVEN DUELING FOOD OFFERINGS.

All in the spirit of competition, this event launched the Summer of Soccer, part of a larger effort to create unique fan experiences through the duration of the world cup.

All in the spirit of competition, this event launched the Summer of Soccer, part of a larger effort to create unique fan experiences through the duration of the world cup.