WALMART X MLS: APPLE TV SATURDAY SHOWDOWN

next project

CliEnt

Walmart | MLS | Apple TV+

Type

Commercial

Role

creative direction

What we did

conceived and executed a launch event for the first-ever Walmart partnership: with MLS and Apple TV+. The event kicked off a summer of soccer executions as World Cup Fever gripped America.

one small kickoff for fans, one giant leap for all fankind

Walmart rarely goes out on a limb. They did this year with a massive partnership with Apple TV+ and MLS, sponsoring the first ever "Monday night football" for the other kind of football.

HOSTED IN LA BY EMCEE EXTRAORDINAIRE AND MEN IN BLAZERS FOUNDER ROG BENNET, THE EVENT KICKED OFF WITH SHOWDOWN-THEMED LIVE TRIVIA SHOWS, Q&AS WITH MLS LEGENDS, TRICK SHOT EXHIBITIONS AND EVEN DUELING FOOD OFFERINGS.

NO SIMPLE TASK FOR EVEN A SINGLE BRAND, BUT THREE MEGA BRANDS COMBINED TO KICK OFF AN ENTIRE SUMMER OF EXPERIENTIAL PROGRAMMING CELEBRATING THE BEAUTIFUL GAME.

INSPIRED BY THE SPIRIT OF COMPETITION AND SETTING THE TONE FOR HOW PARTNER BRANDS WOULD ACTIVATE THROUGHOUT THE 2026 WORLD CUP, WALMART, MLS AN APPLE TV+ LAUNCHED THE SUMMER OF SOCCER WITH A BUZZWORTHY SHOOT-OUT.