LITTLE CAESARS CLASSICS

next project

2016

CliEnt

Little Caesars

Type

Commercial

Role

Creative Direction

What we did

ART, CO-WRITING AND CREATIVE DIRECTION FOR LITTLE CAESARS OVER THE COURSE OF TWO YEARS WHILE STILL IN THE LOVING ARMS OF BARTON F. GRAF.

MAKE IT SO DUMB, I'LL WANT TO PUNCH YOU FOR SHOWING IT TO ME

That's the sage advice from outgoing Creative Director Dave Canning when my partner and I couldn't seem to crack the code on how to follow up on our favorite Cliff Freeman and Gerry Graf gags. We took that advice to heart and led creative on Little Caesars for a few years. These are a few of my favorites.

People of chaste demeanor may think it unlawful to wrap a pizza in bacon. So we had to go and find someone to ensure it was entirely legal.

Then some friends helped the internet wrap their Twitter timelines in as much bacon as Little Caesars wrapped around a pizza with the Bacon Wrapped Timeline.

People of chaste demeanor may think it unlawful to wrap a pizza in bacon. So we had to go and find someone to ensure it was entirely legal.

People liked it, especially in LC's hometown.

A YEAR LATER, WHEN LITTLE CAESARS TOOK AWAY THE BACON WRAPPED DEEP!DEEP! DISH PIZZA, PEOPLE WERE ANGRY. AND WE'RE COWARDS. SO WE FOUND AN APT SCAPEGOAT AND MADE HIM APOLOGIZE FOR TAKING IT AWAY IN THE FIRSTPLACE.

Chet is terrible. But he's also terribly sorry. So sorry, in fact, he'd like to act as your own personal scapegoat. He's prepared an apology for 10 quotidian mistakes he may have made on your behalf.

We even introduced the $5 Lunch Combo in some memorable ways, including an infinite filing cabinet office jockey.