the amex grantslator

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CliEnt

American Express

Type

Commercial

Role

Creative Direction

What we did

CONCEPT, DESIGN AND ART DIRECTION FOR A REVOLUTIONARY PROGRAM ALLOWING AMERICAN SMALL BUSINESS OWNERS TO APPLY FOR AMEX GRANTS IN THEIR NATIVE LANGUAGES.

A free solution to an expensive problem

A free solution to an expensive problem

UNLESS YOU’RE A SMALL BUSINESS OWNER, YOU MAY NOT KNOW THAT ONE OF THE MOST IMPORTANT PARTS OF A GRANT APPLICATION IS AN ESSAY THAT ALLOWS YOU TO TO TELL THE STORY OF YOUR BUSINESS, YOUR COMMUNITY, AND HOW A GRANT COULD BE USED TO FURTHER YOUR GROWTH .

UNLESS YOU’RE A SMALL BUSINESS OWNER, YOU MAY NOT KNOW THAT ONE OF THE MOST IMPORTANT PARTS OF A GRANT APPLICATION IS AN ESSAY THAT ALLOWS YOU TO TO TELL THE STORY OF YOUR BUSINESS, YOUR COMMUNITY, AND HOW A GRANT COULD BE USED TO FURTHER YOUR GROWTH .

THERE ARE BILLIONS OF DOLLARS IN FINANCIAL ASSISTANCE AVAILABLE FOR AMERICAN SMALL BUSINESSES. PROBLEM IS, BUSINESS OWNERS WHO ARE NON-NATIVE ENGLISH SPEAKERS STILL HAVE TO SUBMIT THEIR APPLICATIONS IN A LANGUAGE THAT IS NOT THEIR OWN. UNTIL NOW.

THERE ARE BILLIONS OF DOLLARS IN FINANCIAL ASSISTANCE AVAILABLE FOR AMERICAN SMALL BUSINESSES. PROBLEM IS, BUSINESS OWNERS WHO ARE NON-NATIVE ENGLISH SPEAKERS STILL HAVE TO SUBMIT THEIR APPLICATIONS IN A LANGUAGE THAT IS NOT THEIR OWN. UNTIL NOW.

Concepted, written, art directed, edited and VO'ed by yours truly.

Concepted, written, art directed, edited and VO'ed by yours truly.