sour patch kids: tiny costumes

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CliEnt

Mondelez International

Type

Commercial

Role

Creative Direction

What we did

CONCEPT, DESIGN, ART DIRECTION AND PHOTOGRAPHY FOR A VIRAL SOCIAL CAMPAIGN LAUNCHED FOR SOUR PATCH KIDS IN THE WEEK LEADING UP TO HALLOWEEN.

HOURS OF ASSEMBLY, MINUTES OF FUN

HOURS OF ASSEMBLY, MINUTES OF FUN

IN THE WEEK LEADING UP TO HALLOWEEN, SOUR PATCH KIDS RELEASED A CATALOG OF REALLY, REALLY SMALL COSTUMES FOR REAL SOUR PATCH KIDS ON THEIR FACEBOOK PAGE. FOR THE FIRST TIME, FANS WERE ABLE TO CUT, GLUE AND SWEAR TOGETHER COSTUMES FOR THEIR FAVORITE CANDY.

IN THE WEEK LEADING UP TO HALLOWEEN, SOUR PATCH KIDS RELEASED A CATALOG OF REALLY, REALLY SMALL COSTUMES FOR REAL SOUR PATCH KIDS ON THEIR FACEBOOK PAGE. FOR THE FIRST TIME, FANS WERE ABLE TO CUT, GLUE AND SWEAR TOGETHER COSTUMES FOR THEIR FAVORITE CANDY.

IN TOTAL, FOUR COLLECTIONS WERE RELEASED, TERRIBLE HANDOUTS, EYE CANDY, STRUGGLING PROFESSIONALS AND LAST MINUTE.

IN TOTAL, FOUR COLLECTIONS WERE RELEASED, TERRIBLE HANDOUTS, EYE CANDY, STRUGGLING PROFESSIONALS AND LAST MINUTE.

THE CAMPAIGN RECEIVED THOUSANDS OF LIKES, SHARES AND COMMENTS. IT HELPED PUSH SOUR PATCH KIDS OVER 4 MILLION FACEBOOK FANS AND WASTED COUNTLESS HOURS OF THEIR VALUABLE TIME.

THE CAMPAIGN RECEIVED THOUSANDS OF LIKES, SHARES AND COMMENTS. IT HELPED PUSH SOUR PATCH KIDS OVER 4 MILLION FACEBOOK FANS AND WASTED COUNTLESS HOURS OF THEIR VALUABLE TIME.

Harmony Club Project

SPK