Give Them Their Flowers

amex x wnba: give them their flowers

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CliEnt

American Express

Type

Commercial

Role

Creative Direction

What we did

CONCEPT, DESIGN AND ART DIRECTION FOR A FIRST-EVER COLLABORATION BETWEEN AMERICAN EXPRESS AND THE WNBA: FINALLY GIVING PLAYERS THE RESPECT THEY DESERVE.

FROM BOROUGH TO BOROUGH, AMEX SHOWED LOVE FOR THE WNBA

FROM BOROUGH TO BOROUGH, AMEX SHOWED LOVE FOR THE WNBA

A first-ever-brand collaboration between the WNBA and American Express, Give Them Their Flowers launched during Legends Weekend for the NY Liberty, generating buzz and creating unforgettable moments for Amex card members, WNBA and Liberty fans across the city.

A first-ever-brand collaboration between the WNBA and American Express, Give Them Their Flowers launched during Legends Weekend for the NY Liberty, generating buzz and creating unforgettable moments for Amex card members, WNBA and Liberty fans across the city.

First, we explored taking their brand direction into a distinctly urban, rose from the cracks in the sidewalk aesthetic. Fragile, but not like a flower, more like a bomb.

First, we explored taking their brand direction into a distinctly urban, rose from the cracks in the sidewalk aesthetic. Fragile, but not like a flower, more like a bomb.

First, we explored taking their brand direction into a distinctly urban, rose from the cracks in the sidewalk aesthetic. Fragile, but not like a flower, more like a bomb.

Lunisse Project

THE NY LIBERTY EVEN LET US TRANSFORM THEIR BELOVED LOGO FOR THE WEEKEND AND CREATE CUSTOM TAKEAWAYS AND MERCH THAT SOLD OUT IN MINUTES.

Then WE TOOK THE ENERGY TO THE STREETS WITH LEGENDS AND MEGA FANS STOPPING BY OUR UNION SQUARE AND IN-STADIUM ACTIVATIONS TO WRITE A NOTE OF APPRECIATION, TAKE A FLOWER FOR THEMSELVES AND FILL A PLAYER'S BASKET WITH ANOTHER. ALL THE BOUQUETS WERE DELIVERED AFTER THE LEGENDS GAME.

Give Them Their Flowers