Give Them Their Flowers

GIVE THEM THEIR FLOWERS

next project

2025

CliEnt

American Express

Type

Commercial

Role

Creative Direction

What we did

CONCEPT, DESIGN AND ART DIRECTION FOR A FIRST-EVER COLLABORATION BETWEEN AMERICAN EXPRESS AND THE WNBA: FINALLY GIVING PLAYERS THE RESPECT THEY DESERVE.

FROM BOROUGH TO BOROUGH, AMEX SHOWED LOVE FOR THE WNBA

FROM BOROUGH TO BOROUGH, AMEX SHOWED LOVE FOR THE WNBA

A first-ever-brand collaboration between the WNBA and American Express, Give Them Their Flowers launched during Legends Weekend for the NY Liberty, generating buzz and creating unforgettable moments for Amex card members, WNBA and Liberty fans across the city.

A first-ever-brand collaboration between the WNBA and American Express, Give Them Their Flowers launched during Legends Weekend for the NY Liberty, generating buzz and creating unforgettable moments for Amex card members, WNBA and Liberty fans across the city.

WE TOOK THE ENERGY TO THE STREETS WITH LEGENDS AND MEGA FANS STOPPING BY OUR UNION SQUARE AND IN-STADIUM ACTIVATIONS TO WRITE A NOTE OF APPRECIATION, TAKE A FLOWER FOR THEMSELVES AND FILL A PLAYER'S BASKET WITH ANOTHER. ALL THE BOUQUETS WERE DELIVERED AFTER THE LEGENDS GAME.

WE TOOK THE ENERGY TO THE STREETS WITH LEGENDS AND MEGA FANS STOPPING BY OUR UNION SQUARE AND IN-STADIUM ACTIVATIONS TO WRITE A NOTE OF APPRECIATION, TAKE A FLOWER FOR THEMSELVES AND FILL A PLAYER'S BASKET WITH ANOTHER. ALL THE BOUQUETS WERE DELIVERED AFTER THE LEGENDS GAME.

Lunisse Project

Lunisse Project