brady campaign to prevent gun violence
CliEnt
Ad Council
Type
Commercial
Role
Creative Direction
What we did
CONCEPT, DESIGN AND ART DIRECTION FOR A PRO-BONO CAMPAIGN SUPPORTING AD COUNCIL AND BRADY UNITED IN THEIR MISSION TO END GUN VIOLENCE.
a new angle on an age-old AMERICAN ISSUE
a new angle on an age-old AMERICAN ISSUE
TO PROMOTE SAFE FIREARM STORAGE AND HELP PREVENT SUICIDES, WE WORKED WITH THE AD COUNCIL AND NONPROFIT BRADY: UNITED AGAINST GUN VIOLENCE TO DEVISE A CAMPAIGN THAT CAST LIGHT ON A DIFFICULT AND RARELY DISCUSSED SUBJECT: THE ISSUE OF GUN SUICIDE IN AMERICA.
TO PROMOTE SAFE FIREARM STORAGE AND HELP PREVENT SUICIDES, WE WORKED WITH THE AD COUNCIL AND NONPROFIT BRADY: UNITED AGAINST GUN VIOLENCE TO DEVISE A CAMPAIGN THAT CAST LIGHT ON A DIFFICULT AND RARELY DISCUSSED SUBJECT: THE ISSUE OF GUN SUICIDE IN AMERICA.
ACCORDING TO THE U.S. CENTERS FOR DISEASE CONTROL AND PREVENTION, 61 PERCENT OF ALL GUN DEATHS IN AMERICA ARE SUICIDES. THAT'S MORE THAN HOMICIDES AND UNINTENTIONAL SHOOTINGS COMBINED. LAST YEAR, MORE THAN 23,000 AMERICANS DIED BY FIREARMS SUICIDE (ABOUT 60 EVERY DAY).
ACCORDING TO THE U.S. CENTERS FOR DISEASE CONTROL AND PREVENTION, 61 PERCENT OF ALL GUN DEATHS IN AMERICA ARE SUICIDES. THAT'S MORE THAN HOMICIDES AND UNINTENTIONAL SHOOTINGS COMBINED. LAST YEAR, MORE THAN 23,000 AMERICANS DIED BY FIREARMS SUICIDE (ABOUT 60 EVERY DAY).
We started the campaign by meeting our target demographic at eye-level by creating a digital and broadcast video campaign featuring a PSA presenting the issue of gun safety at home from the perspective of a first-person shooter.
We started the campaign by meeting our target demographic at eye-level by creating a digital and broadcast video campaign featuring a PSA presenting the issue of gun safety at home from the perspective of a first-person shooter.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
We also reached out to folks affiliated and affected by gun violence to record their stories and create compelling radio to help convince Americans to keep their guns locked up.
We started the campaign by meeting our target demographic at eye-level by creating a digital and broadcast video campaign featuring a PSA presenting the issue of gun safety at home from the perspective of a first-person shooter.
We also reached out to folks affiliated and affected by gun violence to record their stories and create compelling radio to help convince Americans to keep their guns locked up.
We also reached out to folks affiliated and affected by gun violence to record their stories and create compelling radio to help convince Americans to keep their guns locked up.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
Then we launched a full-fledged print and OOH campaign for further awareness. Creating a startling pattern from bullet shells arranged in rows, the viewer is then confronted by an unignorable headline in bold type.
Then we launched a full-fledged print and OOH campaign for further awareness. Creating a startling pattern from bullet shells arranged in rows, the viewer is then confronted by an unignorable headline in bold type.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
In the end, we saved some actual lives. Below is a case study derived from an actual letter from a thankful mother, underscoring the importance of this campaign.
